Greenwashing is quickly becoming a buzzword used to identify corporate marketing ploys to make them appear to be “friendly to the environment”. A commercial here, a website there, usually literally the color green with leaves and flowers, images of things sprouting and growing, creating the illusion of a company with the environment and society’s best interest in mind. Don’t be fooled, world. They are still trying to build coal plants, nuke plants, and destroying rainforests. The “green friendly” initiatives they tout are almost always offset by whatever practice they are continuing to do in the meantime. (Ex. Santee Cooper building one coal plant would completely offset their efforts for energy efficiency, conservation and renewables…….Virgin Airlines cutting down the rainforests to plant palms for oil makes the fact that they use 5% biofuel a moot point)
Never stop asking the hard questions. Dig deeper and find out what these corporations are up to, pressure them and take action to let them know their million dollar greenwash efforts will never be worth anything unless they put it into practice and STOP THEIR DIRTY ENERGY PRACTICES. Wouldn’t that money be better spent, actually implementing what they are advocating?
I think I just threw up in my mouth a little bit.
